Digital Marketing for Investment Managers

RFPnetworks Corporate Membership

Light tunnel depicting AuM Growth of asset manager on RFPnetworks.

The Integrated Digital Sales, Marketing & RFP Platform for Investment Managers

RFPnetworks contains the tools and investor audience that investment managers need to grow their Assets under Management (AuM) faster. The tools are designed to help your Sales, Marketing and RFP teams work together as one team to win new business from investors inside RFPnetworks.
Corporate Membership gives you access to all searches and our multi-channel digital marketing solutions. Investment Managers use our platform to engage more investors, in more countries, in more investor segments, with all their products and solutions.
Here are 5 ways that RFPnetworks Corporate Membership helps investment managers grow their AuM faster:

5 Digital Marketing Strategies that Grow AuM

Largest Investors Globally on RFPnetworks depicted by globe icon.

1. Target More Regions & Countries

Increasing the number of countries you cover is a quick way to increase the volume of asset growth opportunities available to you.

Our Marketing Platform lets investment managers engage and influence investors in core and periphery markets. It creates an inbound lead funnel for your Sales people.
RFPnetworks Investor Network by Domicile
Benelux (25%)
DACH (25%)
Nordics (10%)
UK & Ireland (25%)
Other EU (5%)
World ex EU (10%)
Global Investor Segments on RFPnetworks depicted by Tetrahedron icon

2. Target More Investor Segments

Increasing the number of investor segments you cover within a country is another quick way to increase the number of opportunities in your pipeline.

Our Marketing Platform lets investment managers showcase to all segments of the investment management industry spanning both institutional investors and professional fund buyers. It creates another inbound lead funnel for your Sales people.
RPFnetworks Investor Network by Segment
Pension Funds
Insurance Companies
Sovereign Wealth Funds
Fiduciary Managers, OCIO & Consultants
(Multi) Family Offices
Wealth Managers & Investment Advisors
Professional Fund Selectors
Investment Decision Maker on RFPnetworks depicted by head icon

3. Target More Investors impacting Decisions

Increasing the number of individuals you engage at an investors organisation increases cross-sell opportunities and portfolio insights.

Our Marketing platform lets investment managers influence all decision makers involved in the portfolio, increasing win rates in RFP processes.
RFPnetworks Investor Network by Function
Chief Investment Officers
Investment Strategists
Asset Manager Research
Asset Manager Selection
The Investment Committee
Trustees & Advisors
Asset Gathers on RFPnetworks depicted by wifi signal icon

4. Get More of Your Capabilities Noticed

Increasing the number of products and solutions that get seen by investors is a powerful way to increase early stage engagement and meetings.

Our Marketing Platform gives investment managers unlimited opportunity to present all their capabilities to all investors efficiently. It multiplies the inbound asset growth opportunities for your Sales people.
RFPnetworks Investor Network by Asset Class
Fixed Income & Convertibles
Commodities & Real Assets
Real Estate
Hedge Funds
Currency Overlays
Venture Capital
Private Equity
Investor Procurement Process on RFPnetworks depicted by Map icon.

5. Target the Entire Investor Journey

Increasing the number of touch points you have with investors along their decision journey is a powerful way of increasing RFP win rates.

RFPnetworks maximises the exposure your firm receives both before and during a search process. By continuously growing an investors knowledge of your firm, people and product, winning the RFP gets easier.
RFPnetworks Investor Network by Objective
Follow Markets
Follow Managers
Identify New Ideas
Investment Research
Create Proposal for Board
Pre-RFP Long Lists
Universe Screens
Digital RFI/RFP Process
ODD and funding

Grow your AuM Faster

RFPnetworks Corporate Membership

Corporate Membership is an Investment in AuM Growth

An investment in RFPnetworks Corporate Membership is an investment in AuM Growth. Our plans are priced to account for the size of your budget, product palette, and content volumes. You customise your plan to meet your exposure and AuM growth objectives.
Here are 4 examples of how different sized investment management companies use RFPnetworks to build an inbound digital marketing strategy. Each firm faces their own specific challenges to AuM growth, which RFPnetworks helps them solve.

4 Investment Manager Digital Marketing Strategy Case Studies

Emerging Asset Manager on RFPnetworks depicted by bloomberg terminal icon.

Emerging Asset Managers

Emerging Investment Managers are often spin-outs from larger firms, managing one main product. They have limited sales and marketing resources and are too time-constrained to pro-actively raise assets.
What makes asset raising even harder for emerging managers is the reluctance of the majority of investors to seed or invest in small new firms. Their challenge is finding initial investors.
Emerging Managers use RFPnetworks to start building a presence, brand familiarity and get meetings with our hard-to-access global investor community. And pitch for searches relevant for them.
To help them win their first clients, we provide advice on how to start their digital marketing strategy, and get maximum exposure with a limited budget.
By using RFPnetworks, Emerging Managers get noticed, gain traction, and can start closing their first major deals sooner.
Boutique Asset Manager icon depicted by flex office suite on RFPnetworks.

Boutique Asset Managers

Boutique Asset Managers usually have multiple products within a specific sub-asset class (e.g. Asia Equity). Their asset base facilitates a dedicated sales and marketing person, based at HQ, doing fly-in/out meetings with investors.
What makes asset raising hard for boutiques is threefold: Covering the potential clients; building credibility with large investors; and competing against established names.
RFPnetworks helps boutique asset managers get noticed by more investors in more countries. It also gives them access to searches which they easily could have missed. Our tools and advice helps them build the credibility they need, and outsell their larger competitors.
By using RFPnetworks, Boutique Managers learn how to win. We help them identify their strengths, beat the competition, and put them in front of relevant investors.
Global Asset Manager icon depicted by central business district skyline.

Global Asset Managers

Global Asset Managers manage products across various asset classes, often known for specific themes (e.g. Quant Equities) or asset class specialties, (e.g High Yield, loans and CLO's).
Their scale permits small local offices in core countries (e.g. Germany), that cover the wider region (e.g. DACH), lightly staffed with one or two sales people.
What makes asset raising hard for Global Asset Managers is their mid-sized nature. They have to out-sell entrepreneurial bluechip boutiques. And compete against even larger firms who have setup local offices many years earlier and have larger local teams.
To win more searches, they need to raise their digital game. They need to get noticed by more investors in more segments and leverage their local presence to dig deeper into the local market investor base.
By using RFPnetworks, Global Managers can widen and deepen their local coverage, and leverage their local presence to win more deals.
Largest Asset Managers icon depicted by column capital on RFPnetworks

Largest Asset Managers

The Largest Asset Managers have products for everything, and often serve a large local asset base with large local offices.
Their challenge is getting more investors to focus on more of their products and solutions. But this is also a challenge for investors. With so many products, it is hard to know exactly where their strengths lie. As such, the largest asset managers may not receive the first call from investors.
To win more searches, the largest asset managers have to overcome their own success. Too many products and too much content on too many subjects can lead to diluted messaging and missed opportunities,
By using RFPnetworks, the Largest Managers can bring back focus to their product palette. Create campaigns for specific products that deserve investor attention. Or present solutions to problems being faced by investors. Our tools help them persuade investors to talk with them first, and keep the conversation going until the deal closes.

Corporate Membership Leverages your Firm & Your Win Rates

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Digital MarketingBrand Builders

Decision Makers

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RFP TeamCapability Communicators

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Maximise Inbound LeadsPre-Search Engagement

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Sales TeamDeal Closers

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Maximise Win RatesPost-Search Feedback

$160 Million p.a. Fees won using our tools

RFPnetworks Corporate Membership

Our Story

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Top Picks Best Dutch Big Data Companies

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10 Most Inspiring CEOs Making A Difference

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Top 20 Dutch Fintech

Started in 2012, RFPnetworks is enterprise-grade software that structures big data sets on investment managers. It digitises and automates any investment manager research and selection process. It is used by over 500 institutional investors and 4000+ investment managers. RFPnetworks represents the next generation toolkit for the industry.

Every year we work together to launch 2 major releases in close co-operation with our global investment management user community. In 1Q23 we launched RFPnetworks Version 16. Our most powerful release ever, v16 brings investment research & asset manager selection to an even higher level of efficiency and intensity.

We are still innovating. Helping institutional investors, family offices, and professional fund selectors make smarter decisions. And supporting investment management companies looking to raise their digital footprint, get noticed and win new assets.

"We never stop innovating."

Brian Urban, Founder & CEO, RFPnetworks™